Assem El Abrak

Assem El Abrak

Marketing x Data Analyst

Overview

Marketing professional turned Data analyst. I combine 2+ years of field experience across SaaS, FMCG and e-commerce with technical data skills โ€” currently deepening both at HETIC Paris.

analytics

Data and Analytics

PythonSQLBigQueryGA4Looker StudioPower BIPlotlyExcel

Methods

AARRR ยท Funnel Analysis ยท Cohorts ยท A/B Testing ยท RICE

campaign

Marketing and Business

B2B SaaSContent MarketingSEO/SEMEmail Marketing

Stack

Salesforce ยท HubSpot ยท Mailchimp ยท SEMRush ยท WordPress

Languages
ArabicNative
FrenchDALF C1
EnglishTOEIC 945
SpanishIntermediate
GermanGoethe B1

Education

HETIC

HETIC Paris โ€” M1 Data & IA

2025โ€“2027

ENCG Tanger โ€” Master Marketing Digital et Actions Commerciales & Data

2018โ€“2023

Certifications

verified

Google Data Analytics

2025 โœ…

verified

SEO & Email Marketing โ€” SEMRush

2024 โœ…

verified

Salesforce Certified Associate

2023 โœ…

pending

Google Advanced Data Analytics

๐Ÿ”„ In Progress

pending

Power BI PL-300

๐Ÿ”„ In Progress